Overheard at
Northrop Grumman
How do you make one of the world’s largest defense contractor more relatable to both the public and to prospective talent?
With a bit of humor.
Overheard at Northrop Grumman started as a LinkedIn comedy series and grew into an award-winning campaign unlike anything seen in the industry. In total, we produced 120 spots that racked up over 60 million impressions. Below is a collection of some favorites I helped develop and write.
Awards
Shorty Awards: Gold and audience selection in B2B, Gold and audience selection in Branded Content
The Drum: Winner of Best B2B Social Media
Webby Honeree (Top 20%)
AAF DC: Gold in Best Social Media, Gold in Online Interactive Campaign
AAF NY/Philly: Silver in Best Social Media
IAC: Best Technology Social Media Campaign
Rally: First Place in Best Recruitment Marketing Campaign
NYFA: Finalist in Best Use of Video for Social Media
Copywriter: Alfie Ramirez
Art Director: Jacob Hirsch, Karyna Luong
ACD: Jon Igielnik, Jennifer Olviedo
GCD: Casey Aitken
ECD: Craig Cimmino
Filming Director: Tim Abshire